Tuesday, November 16, 2010

Four Loko: A US ban?

The FDA is expected to make a decision on the safety of Four Loko by Wednesday in response to a number of states moving to ban the drink. It will be interesting to see how this proceeds and what the exact phrasing is once it's done. The focus appears to be on the caffeine portion of the drink, but removing the caffeine from the drink still leaves the basic problem: the alcohol concentration. Too often this type of legislation is a knee jerk response which is barely enforceable because the time is not taken to word it properly and understand the real issue. We will have to wait and see...

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